Marketing

1. General Objectives

The undergraduate training program in Marketing of the University of Economics – Technology for Industries is designed with an application-oriented approach, aiming to equip students with good political qualities, professional ethics, and physical health; and the ability to apply professional knowledge and occupational skills to solve issues related to the Marketing discipline. The program trains and provides high-quality human resources in marketing, meeting the requirements of the domestic and international labor markets. Graduates will have clear career orientation as well as self-learning ability, innovative thinking, communication skills, entrepreneurial mindset, and compliance with professional responsibility and ethics.

2. Specific Objectives
Students after graduating from the Marketing training program are able to:

PO1: Apply basic knowledge of social sciences, natural sciences, politics, law, and general knowledge of economics and management to marketing activities in enterprises;.

PO2: Apply basic knowledge of social sciences, natural sciences, politics, law, and general knowledge of economics and management to marketing activities in enterprises;.

PO3: Demonstrate professional skills and supporting skills appropriate to positions and jobs in the field of marketing.

PO4: Demonstrate the ability to work independently, autonomy, the ability to self-update knowledge, creativity, and take responsibility in professional tasks in the field of marketing.

3. Job Positions of Learners after Graduation

Students graduating and meeting the output standards of the Marketing major of the University of Economics – Technology for Industries can work at agencies and enterprises as follows:

• Groups of specialists in analysis, forecasting, policy consulting; market and trade management… related to markets, customers, brands, and Marketing issues.

• Groups of researchers and lecturers in higher education institutions and research institutes… future prospects may include becoming senior lecturers, research experts, consultants, analysts, policy planners, participating in proposing, developing, and implementing creative ideas.

• Groups of specialists or managers in departments related to marketing activities, markets, customers, brands, and business operations of enterprises such as:

• Marketing departments, marketing management, market management and development.

• Product research and development departments; market research.

• Brand management departments; advertising and creative idea development departments.

• Distribution channel management, sales and customer service departments, customer care and customer relationship management.

• Customer service provision departments of companies providing services related to branding, marketing research, and marketing communications.

• Ability to become marketing directors, heads of marketing and communication functional departments, brand directors, …

• Groups of innovative startup entrepreneurs, establishing and operating business activities of enterprises.

• Depending on individual capacity after graduation, Marketing graduates will undertake job positions at organizations and enterprises.

4. Opportunities for Further Study and Qualification Enhancement after Graduation

After graduation, learners have sufficient knowledge, professional competence, and occupational skills to be able to:

• Continue studying at higher levels (Master’s, Doctoral) and have conditions to articulate to other training disciplines;

• Conduct self-research and learning, supplement missing knowledge and skills to meet the requirements of job positions and human resource development planning at their working units.